Trying to Find Search Engine Optimization Experts Who Can Get Results Increasing Website Rankings?

When it comes to online marketing, there are a multitude of ways to try to increase the visibility and exposure of your website. However, with so many options out there, how does one know where to turn and who to trust? More importantly, who are the SEO consultants who get real results?

The fact is, that there are more internet marketing agencies and search engine optimization “experts” out there than we could ever count. Many of them have a basic understanding of SEO and how to effectively optimize websites to increase their visibility in search engines. However, with over 27 years in the online marketing and web industries, we have found that many of these so-called experts are anything but.

So where do you turn for high-quality SEO services from marketing consultants that deliver results?

We always encourage website owners to inquire about marketing representative’s capabilities, areas of expertise, and to always ask for examples of their work. Communication is key to understanding the scope of a project and can give you a feel for how well someone will handle your specific project needs.

Actual track records and real-world examples are some of the best ways to get a better understanding of what someone may be able to do for your website. Keep in mind that every industry, every niche, and every market is unique and each SEO project should be treated as such. With SEO there isn’t some cookie-cutter system that can be applied to every website to achieve the same results. If there were, then every website would be ranking in the same spot (which is impossible) and there wouldn’t be as many people all claiming to be the best in the world. If you think your niche is competitive, you should try competing against other SEOs for the same keywords!

Experience is also an extremely important factor that should be carefully weighed as well. SEO experts who have been providing search engine optimization for a prolonged period of time may generally have a better understanding of the many nuances in the world of both on-page and off-page optimization methodologies.

Do not be afraid to ask for examples of an SEO expert’s work to see the impact they have been able to have on some of their client’s websites. This will help you understand how capable they are and give you insight to any potential benefits you may experience when working with them.

When all else fails… turn to the search engines.

If we were looking for search engine optimization experts who can get the truly job done, we would most likely run a search on Google for something like: the SEO Consultants who get real results

When you think about it, running a search such as this would be like finding the very best of the best since every single website is likely to be ran by SEO consultants all competing against each other. So the top 10 to even 20 results may be worthy of some considerations since they would be among the top ranked in the Internet Marketing niche.

Image Source: AHREFS.com – Examples of Actual Results Acheived by David King Marketing Solutions.

These two examples shown in the image above are real-world samples of websites David King Marketing Solutions team has worked on and the results achieved. As you can see the impact proper SEO can have can be great. But these examples only tell a portion of the story. Google Analytics and the Google Search Console are also outstanding tools that provide insight to the impact made of an SEO project handled by a professional search engine optimization specialist.

To see how impactful it can be to have an experienced SEO consultant handling your website’s search engine visibility, you can review the overall daily impressions and average ranking position for keywords in which the website is ranking for.

Image Source: Google Search Console – Examples of Actual Results Acheived by David King Marketing Solutions.

From the examples above you can see the impact made on these four different websites before and after our team has provided on-site SEO and/or off-site SEO services. Some of these line graphs may seem more impressive than others. However, when you take a closer look, you will notice that even the most gradual increase has literally at least doubled the overall search engine impressions. All of which lead to dramatically increasing the visibility of each of these websites.

Now, you may ask, what is the difference between search engine impressions and search engine traffic. Well, to put it simply, search engine impressions are the number of times a website has appeared in the search results for a web user to see on their screen as an option to click on. It should be obvious that the more times a website appears in the search results on the screen of a web user’s device, as an option to click on, the better.

It is the job of an SEO expert to increase the exposure and visibility of a website by increasing the number of times and the number of ways a website can appear in the search results. The ultimate goal of a search engine optimization professional is to help a website achieve top ranking positions for a wide range of target keywords. Thus, increasing impressions is one of the keys to increasing the overall visibility of a domain.

So how do you increase the visibility of a website to gain more search engine impressions?

That is a great question. One that tens of thousands of people have spent billions of dollars to investigate over the last 20 years or so.

There are a number of things that can be done to help improve the ranking positions and impressions of a website, or webpage for that matter. To be frank, it all starts with content.

There is an age-old adage that “content is king“. This is, and will always be, true. Content is the key to the value of a website. Without content, people have no reason to visit a website. The content is what drives them there and keeps them there. One of the biggest ranking factors on search engines like Google for example is User Experience. This is to say, the content of a website sets the tone for the overall user experience. Without content a website is nothing.

Okay, so you have amazing content that has been well-written but you’re not ranking for any of your target keywords… what do you do next? This is where true SEO experts step in to analyze your website and determine what needs to be done to achieve higher rankings in the SERPs (Search Engine Ranking Pages).

In some cases, minor tweaks and adjustments to the web pages themselves may be required. However, in most cases, it is a matter of technical aspects of the pages including page load speeds, internal link navigational structure, and more often than not; Off-Site SEO and P.R. that needs to be more properly implemented.

What is the difference between Off-Site SEO & On-Site SEO?

When it comes to obtaining the top ranking positions in the organic search results on all the major search engines, one thing is clear: It is crucial to understand the difference between On-Site SEO and Off-site SEO. On-Site SEO refers to the optimization of a website’s pages, content, and functionality that is performed directly on the website and/or hosting servers themselves. Whereas, Off-Site SEO is everything that can be done to help increase a website’s ranking capability that is performed on other 3rd party websites or web pages altogether. Examples of Off-Site SEO include Backlinks, Business Directory Listings, Citations, Guest Posts, Press Releases, P.R., Reputation Management, Social Media, and more.

A well-planned SEO strategy incorporates all of these factors together to improve the chances of a website appearing in the search results and gaining higher ranking positions in the SERPs leading to higher click through rates (CTR).

Okay, well, you wrote this article…
What kind of experience do you have at David King Marketing Solutions?

Well, for starters, we have handled a few web projects over the years, to say the least. Since 1997 our team has been entrusted with managing the websites of some of the world’s biggest brands, startups, as well as family-owned small businesses alike. To learn more about some of the various projects we have worked on click here. A few of the brands who have entrusted us with their websites include Fortune 100 companies, Fortune 500 companies, enterainment giants, and new start-up businesses including, but not limited to some of the following:

From the examples above you can see the impact made on these four different websites before and after our team has provided on-site SEO and/or off-site SEO services. Some of these line graphs may seem more impressive than others. However, when you take a closer look, you will notice that even the most gradual increase has literally at least doubled the overall search engine impressions. All of which lead to dramatically increasing the visibility of each of these websites.

Now, you may ask, what is the difference between search engine impressions and search engine traffic. Well, to put it simply, search engine impressions are the number of times a website has appeared in the search results for a web user to see on their screen as an option to click on. It should be obvious that the more times a website appears in the search results on the screen of a web user’s device, as an option to click on, the better.

It is the job of an SEO expert to increase the exposure and visibility of a website by increasing the number of times and the number of ways a website can appear in the search results. The ultimate goal of a search engine optimization professional is to help a website achieve top ranking positions for a wide range of target keywords. Thus, increasing impressions is one of the keys to increasing the overall visibility of a domain.

So how do you increase the visibility of a website to gain more search engine impressions?

That is a great question. One that hundreds of thousands of people have spent billions of dollars to investigate over the last 20 years or so.

There are a number of things that can be done to help improve the ranking positions and impressions of a website, or webpage for that matter. To be frank, it all starts with content.

There is an age-old adage that “content is king“. This is, and will always be, true. Content is the key to the value of a website. Without content, people have no reason to visit a website. The content is what drives them there and keeps them there. One of the biggest ranking factors on search engines like Google for example is User Experience. This is to say, the content of a website sets the tone for the overall user experience. Without content a website is nothing.

Okay, so you have amazing content that has been well-written but you’re not ranking for any of your target keywords… what do you do next? This is where true SEO experts step in to analyze your website and determine what needs to be done to achieve higher rankings in the SERPs (Search Engine Ranking Pages).

In some cases, minor tweaks and adjustments to the web pages themselves may be required. However, in most cases, it is a matter of technical aspects of the pages including page load speeds, internal link navigational structure, and more often than not; Off-Site SEO and P.R. that needs to be more properly implemented.

What is the difference between Off-Site SEO & On-Site SEO?

When it comes to obtaining the top ranking positions in the organic search results on all the major search engines, one thing is clear: It is crucial to understand the difference between On-Site SEO and Off-site SEO. On-Site SEO refers to the optimization of a website’s pages, content, and functionality that is performed directly on the website and/or hosting servers themselves. Whereas, Off-Site SEO is everything that can be done to help increase a website’s ranking capability that is performed on other 3rd party websites or web pages altogether. Examples of Off-Site SEO include Backlinks, Business Directory Listings, Citations, Guest Posts, Press Releases, P.R., Reputation Management, Social Media, and more.

A well-planned SEO strategy incorporates all of these factors together to improve the chances of a website appearing in the search results and gaining higher ranking positions in the SERPs leading to higher click through rates (CTR).

Okay, well, you wrote this article…
What kind of experience do you have at David King Marketing Solutions?

Well, for starters, we have handled a few web projects over the years, to say the least. Since 1997 our team has been entrusted with managing the websites of some of the world’s biggest brands, startups, as well as family-owned small businesses alike. To learn more about some of the various projects we have worked on click here. A few of the brands who have entrusted us with their websites include Fortune 100 companies, Fortune 500 companies, enterainment giants, and new start-up businesses including, but not limited to some of the following:

Entrust your website to real SEO Consultants who can get results improving your website ranking positions and online visibility.